What’s Your Brand Saying Visually?
Do you know the three main elements that make up your company’s brand? They are Typography, Color and Graphics. For the next three months, we will be talking about these elements. This month we...
View ArticleTo Cap or Not to Cap?
Cap? We’re not talking about whether or not you put the cap on your toothpaste (which I always do). Instead, we’re continuing our March Typography series here at The Branding Spot. I recently ran...
View ArticleAttract Your Target: 7 Ways to Emphasize Type
Now that I’ve taken away your Mixed Caps for emphasizing text… NOW WHAT? See what I did there? Really though, now what? (Hint: what makes this text stand out even more?) Ah, the nostalgia of the...
View ArticleTell-Tale Signs of DIY Design
Today’s desktop publishing software is more easy-to-use and more accessible than ever—and it’s a far cry from what it looked like close to two decades ago, when I entered the field of graphic design....
View ArticleComic Sans: The Designer’s Scapegoat
“If you love it, you don’t know much about typography. If you hate it, you really don’t know much about typography either, and you should get another hobby.” ~ Vincent Connare, inventor of Comic Sans...
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